Accounting & Finance for Wellness
Supporting early-stage SaaS, apps, and platforms at the intersection of health, wellness and lifestyle
You’re on a mission to change lives, help people thrive, and and make a meaningful impact.
I’m here to ensure your financial foundation is just as strong as your vision.
SERVICES
Fractional Controller Services
-
Think of me as your go-to finance person—handling the numbers, keeping things organized, and making sure your accounting stays on track, all without the commitment of a full-time hire.
Accounting that grows with you.
Accounting Operations & Reporting
-
I help set up solid financial processes, so everything runs efficiently—no mess, no surprises. While I don’t personally handle day-to-day bookkeeping, I partner with I 💜EBITDA to ensure your financials are handled seamlessly.
Chart of Accounts Design – A clean, structured setup to keep your books organized.
Month-End Close Procedures – A simple, repeatable process to keep financials up to date.
Monthly Financial Statements – Clear, accurate reports so you always know where things stand.
Financial Statement Review – A second set of eyes to make sure everything checks out.
Reconciliation Schedules – Keeping accounts balanced so nothing falls through the cracks.
Expense Management – Helping you track costs and manage spending.
Financial Planning & Analysis (FP&A)
-
Budgeting and forecasting aren’t just numbers on a spreadsheet—they’re a roadmap for your business. I help bridge the gap between your budget and actual financial performance, ensuring your forecasts stay aligned with reality. Through regular budget-to-actuals analysis, I help you track progress, adjust as needed, and keep your financial goals on course.
Audit & Tax Support
-
Whether preparing for an audit or ensuring compliance with tax regulations, I help businesses stay organized and audit-ready. I provide assistance in gathering financial documentation, coordinating with external tax professionals, and liaising with auditors to ensure a smooth, stress-free process.
Investor Readiness
-
If you're preparing for funding, I’ll make sure your financials are clean, accurate, and ready to go, so investors get the clarity they need.
Technical Accounting Issues
-
From revenue recognition to complex accounting questions, I provide guidance on technical accounting matters, ensuring your financials are accurate and aligned with best practices.
Admin & Financial Communications
-
From internal reporting to external financial communications, I help you make sense of the numbers and present them clearly—whether to investors, lenders, tax professionals, or other key stakeholders.
I’M LAUREN
and I bring the best of finance and wellness to your business.
As a CPA and former VP of Finance & Controller at Giphy (acquired by Meta and Shutterstock), I help wellness-focused businesses build practical, scalable financial systems—without the need for a full-time hire. From streamlining processes to strengthening your foundation for growth, I take a hands-on, thoughtful approach to making financial management easier and more sustainable.
But my understanding of wellness goes beyond numbers. As an energy healing practitioner and certified health coach, I understand the values and challenges of wellness businesses. Financials can feel overwhelming or secondary when your focus is on serving others—that’s where I come in. I bring clarity and structure so you can focus on what you do best.
Why Work with Me?
With a background in public accounting, corporate finance, and startups, I provide fractional controller services designed for wellness-focused businesses like yours. I bridge the gap between accounting and operations, ensuring your financial processes support the growth and efficiency of your entire business.
Many businesses run into costly financial issues due to DIY bookkeeping, inexperienced firms, or non-accountants handling the books. I help you build a strong financial foundation from the start—whether that means optimizing your existing systems and processes or scaling them as you grow.
From streamlining workflows to improving month-end close, I focus on practical, long-term solutions that evolve with your business. The right balance of structure, flexibility, and autonomy isn’t just good for efficiency—it boosts team morale. When financial processes are thoughtfully designed, they empower teams to work with clarity and confidence, creating a smoother and more productive workplace.
Whether you run a meditation app, fitness platform, mental health startup, or personal development brand, I understand both your mission and financial needs.
